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What we do

Sales and commerce engineering for growth

Madexa builds your commerce systems for conversion. We move your team from rigid platforms to headless flexibility. Your business needs faster checkouts. Your business needs unified inventory. We build commerce experiences your customers love.

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Starting point

Useful commerce work starts with the checkout, not the catalog.

We treat sales and commerce as a conversion engine, not just a storefront. That means headless flexibility, automated sales pipelines, and a data-driven focus on long-term customer lifetime value.

Conversion as the priority
Headless for speed and scale
Unified customer data
Abstract sales and commerce illustration with transaction geometry

Main service areas

Headless Commerce

Slow site speed kills your sales. Rigid templates limit your brand. We build your headless storefronts. We use modern APIs. We ensure your experience is fast and unique.

  • Develop your headless storefronts with Next.js and with Shopify
  • Build your custom checkout and your cart experiences
  • Implement your high performance and your SEO ready pages
  • Integrate your commerce APIs and your middleware
  • Manage your site speed and your core web vitals

Sales Automation

Manual sales tasks slow your growth. Unreached leads hurt your revenue. We build your automated pipelines. We connect your CRM. We ensure your sales signals are clear.

  • Build your automated lead and your pipeline workflows
  • Integrate your CRM and your marketing automation tools
  • Develop your abandoned cart and your retention triggers
  • Implement your personalized and your behavior based outreach
  • Monitor your sales velocity and your funnel conversion

Unified Inventory

Broken stock data hurts your trust. Siloed channels confuse your users. We connect your physical and your digital stock. We manage your orders. We ensure your data is unified.

  • Integrate your ERP and your warehouse systems
  • Build your multi channel inventory and order logic
  • Implement your buy online and your pick up in store flows
  • Manage your returns and your refund automation
  • Optimize your fulfillment and your shipping logic

Commerce Data

Vague sales data leads to waste. We build your tracking layer. We manage your attribution. We ensure your growth signals are clear.

  • Implement your advanced e-commerce tracking and analytics
  • Build your multi touch and your channel attribution views
  • Develop your customer LTV and your churn reporting
  • Manage your marketing spend and your ROAS tracking
  • Optimize your product and your category performance

Detailed capabilities

What the work usually includes

We grouped this by delivery stage so it is easier to scan without reading the page like a giant brochure.

Strategy and Readiness

Commerce Audit

A review of your current store. We find your conversion gaps. We find your performance blocks.

  • Analyze your site speed and your checkout friction
  • Audit your technical SEO and your product data
  • Review your current stack and your scaling risks
  • Rank your commerce fixes by revenue impact
Headless Migration

Moving your store to a modern stack. We move your data. We build your new views. We ensure your launch is stable.

  • Design your headless architecture and your API map
  • Execute your product and your customer data migration
  • Build your high performance storefront and your checkout
  • Validate your SEO and your tracking post launch
Sales Funnel Build

A foundation for your growth speed. We automate your capture. We automate your follow up. We remove your manual friction.

  • Design your automated sales and your lead journeys
  • Integrate your CRM and your sales tools with your store
  • Develop your personalized triggers and your alerts
  • Establish your reporting for your funnel performance

Build and Delivery

Operate and Improve

Where teams use it

Common security use cases across the business

DTC Brand Scale

High performance storefronts for your rapidly growing brand.

B2B Commerce

Custom portals for your complex pricing and for your bulk orders.

Omni Channel Retail

Connecting your physical stores to your digital commerce engine.

Global Expansion

Multi region and multi currency stores with your unified stock.

High Traffic Launches

Platforms designed for your flash sales and for your marketing spikes.

Subscription Models

Recurring revenue systems for your products and for your services.

Marketplace Integration

Selling your products across Amazon, Walmart, and other stores.

Conversion Recovery

Automated systems to bring your abandoned browsers back to buy.

What tends to improve

The changes teams usually measure after rollout

Higher conversion rates across your mobile and web views
Faster site load times and better search rankings
Lower operational effort through your sales automation
Clearer visibility into your customer behavior and ROI
Better agility to launch new products and regions
Lower long term maintenance through headless patterns
Higher customer retention through your personalized journeys

How delivery works

  1. 01Audit your commerce stack and your conversion gaps
  2. 02Design your headless architecture and your sales pipelines
  3. 03Build your new storefront and integrate your growth tools
  4. 04Launch your experience and monitor your growth metrics

What you leave with

Tangible outputs, not vague recommendations

  • A commerce architecture and a growth roadmap
  • A high performance headless storefront repository
  • Conversion optimized UI designs and prototypes
  • Product and customer data migration reports
  • Sales automation and CRM configuration playbooks
  • Performance and security certification reports

Controls and governance

The controls that keep the system usable and defensible

  • Conversion rate and core web vital monitoring cycles
  • Order and inventory integrity cross channel rules
  • Data privacy and security compliance standards
  • Code and architecture reviews for headless agility
  • Marketing spend and attribution review habits

Questions we get a lot

Do we need to switch from Shopify to go headless?

No. We can use Shopify as your backend. We build a custom Next.js frontend for your speed and for your control.

How will this improve our conversion?

Faster sites convert better. We remove friction from your checkout. We make your mobile experience premium.

Can you integrate our old ERP with our store?

Yes. We build middleware. We sync your inventory and your orders between your old systems and your new frontend.

Next step

Ready to plan your Sales & Commerce roadmap?

We begin with objective alignment and scope definition to ensure a practical first phase.

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