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What we do
Madexa builds your streaming platforms for performance. We move your team from generic players to custom video experiences. Your business needs low latency. Your business needs reliable playback across devices. We build platforms your audience loves.
Start a ConversationStarting point
We treat OTT engineering as a high-performance delivery problem, not just a video app build. That means global CDN optimization, DRM security, and a seamless cross-device experience that keeps viewers engaged.
Main service areas
Buffering increases your churn. You need a fast and reliable video player. Rank your features by user impact. Rank your features by device reach. Establish your playback standards for high quality.
Disconnected experiences confuse your users. We build your apps for every screen. We manage your Smart TV views. We manage your mobile apps. We ensure your experience is consistent.
Messy video pipelines slow your delivery. We build your ingestion. We manage your transcoding. We manage your CDN routing. We ensure your backend is scalable.
Vague viewer data leads to waste. We build your tracking layer. We manage your subscriptions. We ensure your revenue signals are clear.
Detailed capabilities
We grouped this by delivery stage so it is easier to scan without reading the page like a giant brochure.
A review of your current playback. We find your latency gaps. We find your device errors.
Moving your platform to the big screen. We build your TV apps. We move your logic. We ensure your launch is smooth.
A foundation for your content delivery. We automate your ingestion. We automate your processing. We remove your manual bottlenecks.
Where teams use it
High scale platforms designed for your live sports and news.
Large scale movie and show libraries for your global users.
Targeted streaming apps for your specific audience and brand.
Moving your web and mobile platform to the living room.
Streaming platforms with multi region and multi language support.
High performance apps with integrated dynamic ad insertion.
Secure platforms for your video learning and for your courses.
Moving your legacy streaming stack to a modern architecture.
What tends to improve
How delivery works
What you leave with
Controls and governance
Questions we get a lot
We support Tizen, WebOS, Roku, Apple TV, Fire TV, and Android TV. We build native and cross platform apps.
We use LL-HLS and DASH. We optimize your CDN routing. We tune your player buffer logic.
Yes. We implement AVOD, SVOD, and TVOD models. We integrate with your ad servers and with your payment gates.
Next step
We begin with objective alignment and scope definition to ensure a practical first phase.
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